![]() ![]() A recent survey from July, discovered by journalist Andrew Roth, also shows that Twitter is weighing whether consumers would pay for special features, like an undo send option or custom colors for their profiles. The company also said that advertising revenue growth would continue to lag user growth during 2017. Tweetdeck is currently free, and doesn’t have ads, which makes it appealing to some users as an alternative to the main feed. ![]() In the fourth quarter of 2016, Twitter posted the slowest revenue growth since it went public four years earlier, and revenue from advertising fell year-over-year. The program is called, 'Rogue One' according to thew reports, and could include charging for the use of tweetdeck, and advanced features such as 'undo send' and customisation of profiles. Other social media firms, such as Microsoft’s LinkedIn unit, already have tiered memberships, with subscription versions that offer greater access and data. According to sources, written up in Bloomberg, Twitter is building a subscription product to easw its dependence on advertising. That version could include “more powerful tools to help marketers, journalists, professionals, and others in our community find out what is happening in the world quicker”, according to one of the screenshots posted on the account experience could be ad-free, the description said. Word of the survey had earlier leaked on Twitter, where a journalist affiliated with the New York Times posted screenshots of what a premium version of Tweetdeck could look like. There was no indication that Twitter was considering charging fees from all its users. ![]()
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